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SELL, 2nd Edition
Select a chapter ...
1. Overview of Personal Selling
2. Building the Trust and Sales Ethics
3. Understanding Buyers
4. Communication Skills
5. Strategic Prospecting and Preparing for Sale ...
6. Planning Sales Dialog and Presentations
7. Sales Dialog: Creating and Communicating Val ...
8. Addressing Concerns and Earning Commitment
9. Expanding Customer Relationships
10. Adding Value: Self-Leadership and Teamwork
11. Sales Management and Sales 2.0
