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Introduction to Retailing, International Edition, 7th Edition
Select a chapter ...
Part 01. Part I: INTRODUCTION TO RETAILING
1. Perspectives on Retailing
2. Retail Strategic Planning and Operations Man ...
Part 02. Part II: THE RETAILING ENVIRONMENT
3. Retail Customers
4. Evaluating the Competition in Retailing
5. Managing the Supply Chain
6. Legal and Ethical Behavior
Part 03. Part III: MARKET SELECTION AND LOCATION ANALYSIS
7. Market Selection and Retail Location Analysi ...
Part 04. Part IV: MANAGING RETAIL OPERATIONS
8. Managing a Retailer's Finances
9. Merchandise Buying and Handling
10. Retail Pricing
11. Advertising and Promotion
12. Customer Service and Retail Selling
13. Store Layout and Design
Part 05. Part V: RETAIL ADMINISTRATION
14. Managing People
